what does it mean to sponsor someone on youtube

When you think about YouTube sponsorships, who comes to mind? Maybe any of the following:

-Felix Kjellberg (also known as PewDiePie)

-Logan Paul

-Liza Koshy

-Ryan Higa

As some of the summit names on YouTube, these users all accept channels with millions of subscribers and they have the money that comes along with it. PewDiePie, a gamer and comedian, has earned $124 million since 2010 . Liza Koshy's net worth is $four.16 1000000 . Logan Paul makes an estimated $36 thousand a 24-hour interval .

How'southward that for a difficult day'due south work?

When people think of YouTube sponsors, they tend to think of large channels like the ones listed above, but that'south non always the example. Lucrative sponsorships for pocket-size YouTubers are possible as well, information technology's merely a thing of knowing how to practice information technology.

What do sponsors look for?

Did you know the influencer marketing manufacture is expected to increase to $ten billion by 2020 ?

Brands realize that influencer marketing is a highly effective manner to gain the trust of their customers and are doing anything they can to hop aboard the gravy train. This is practiced news for you lot because it makes sponsorships viable for all YouTube channels, non merely the large ones.

If you're on the lookout for sponsorships but aren't quite sure where to first, you're in the right place! The first matter pace to getting a YouTube sponsorship is to understand what it is sponsors are looking for.

one. An Established Brand Persona

An established make persona is essential to gaining a YouTube sponsorship. The single most important affair sponsors look for in potential sponsorships is compatibility.

Sponsors want to know that you share their values and that your branding aligns with theirs. Unclear or mixed branding volition damage a company's brand, then don't expect to proceeds a sponsorship if you don't know exactly who you are and why you practice what you do.

Permit'due south take a wait at Markiplier , a gamer and vlogger with over 22 meg subscribers.

At first glance, you tin immediately see who Markiplier's make persona is: a funny, quirky gamer who likes to make light-hearted videos. Considering his branding is consistent throughout his channel and YouTube videos, information technology hasn't been difficult for him to become sponsors on YouTube with brands such every bit Loot Crate, Big Hero 6, and Five Nights At Freddy's.

When establishing your brand persona, there are a few questions y'all should inquire yourself, such as:

• • What do yous do?

• • Who is your audience?

• • What are you selling?

• • What are your cadre values?

• • What is the personality of your brand?
  • If you had to accredit 5 human characteristics to your make, what would they be?

By gaining a clear idea of what your make persona is, yous make it much easier for sponsors to figure out whether you 2 are a skilful fit or not!

2. A Similar Target Audience

Having a similar target audience is one of the most important things a sponsor looks for in a sponsorship.

A sponsor is only going to want to work with you if your content volition appeal to their audience. It doesn't brand sense for an upscale blueprint visitor to achieve out to a baker who specializes in baking delicious pop culture treats, does it? However, a sponsorship between that baker and a viral entertainment company could be a lucifer fabricated in sky!

So, practice your research. Take a expect at the type of people who lookout your videos and ask yourself:

• • How old are they?

• • What are their interests?

• • What are their spending habits?

• • What exercise they do for a living?

• • Where do they store?
  • What other brands do they love?

Once you have this information, take a look at the sponsors you're interested in. Is their audience similar to yours? If so, you might be a good fit!

iii. Quality Content

Another important thing that sponsors look for is quality content.

Just as unclear branding tin hurt a company, and then tin low-quality content. Companies don't want to associate themselves with other brands who don't have the same standards every bit them. In fact, request for sponsorships while you accept depression-quality content upward could become yous blacklisted within that company and among their peers.

Earlier reaching out to sponsors, do a quality audit. Look at your content and inquire yourself, "If this were somebody else'southward content, would I like it?"

Another good way to review the quality of your content is to ask for feedback from your audience. Something as simple as letting your fans know that you're looking for feedback on your videos could yield huge results.

How to connect with sponsors

If yous're just beginning starting out, finding sponsors can be a fleck confusing. Do yous wait for them to come up to you lot? Do you lot just email them? How practise you lot even know what companies are offering sponsorships?

Luckily, there are a few websites out there that are made specifically to assist put smaller YouTube channels in contact with companies offering sponsorships! Cheque them out below.

one. GrapeVine

Advertised exclusively to YouTubers, GrapeVine has reportedly paid more than $3,929,499 to YouTube creators such as yourself! GrapeVine facilitates sponsorship deals betwixt YouTubers and interested companies. While GrapeVine has been used by large YouTube channels, they mainly market themselves to small to medium size YouTubers, making it an attractive pick if you're but starting out.

GrapeVine deals in two types of sponsorships: product packages in commutation for reviews and paid sponsorships.

ii. Content BLVD

Content BLVD is some other marketing and review platform that caters exclusively to YouTubers. They believe that true influence can't be bought, so they only offer product packages in substitution for reviews, rather than paid sponsorships. They also crave that YouTubers who get gratis products in exchange for their reviews disclose information technology on their channel.

Content BLVD is a nifty choice if you're in a niche that regularly uses physical products. To appointment, they've gained over forty million views for their customers since their launch in 2015.

iii. FameBit

Touted as an like shooting fish in a barrel to use sponsorship platform for Instagrammers and YouTubers, FameBit is a great option for the YouTuber who is new to sponsorships and just wants to dive right in. The sign-up process is straightforward and simple and from there you can surf FameBit's website for advertisements from companies you're interested to piece of work with. Once y'all find one, you tin so continue to bid for that project.

Should you combine YouTube with other revenue streams?

Sponsorships are a nifty mode to make money from YouTube, but they're not the only way. If your sole method of making money is through sponsorships, you should admittedly add together other streams of revenue to your business organisation model. Let'south take a look at some of the more popular means to make coin with your YouTube account.

1. Affiliate Marketing

Affiliate marketing is when y'all place affiliate links in your YouTube videos via annotations or in the video description space. These links comprise tracking codes that (yous guessed it!) track users who click on them.

The whole idea of affiliate links is to go your audience to buy the production you're linking to. When a user clicks on an affiliate link, they are redirected to an affiliate landing page where they will be encouraged to purchase the product.

The tracking codes in your affiliate link will proceed track of whether that user makes a purchase or not. If they do, you lot receive a commission off of that detail.

Some popular chapter sponsorships for YouTube include:

• • Amazon

• • Skillshare

• • Target

• • PointsPrizes
  • Movavi

Affiliate marketing tin can exist a great way to make money if you accept a large audience who is motivated to buy the products you review. Simply be aware that commission percentages normally range between five-15%, so y'all'll either need to link to expensive products or encourage a large number of people to purchase if you lot want to generate a pregnant amount of income.

ii.Ads

Arguably the easiest way to brand money on YouTube is through ads. Once your channel has reached a certain threshold (4,000 watch hours in the last 12 months and 1,000 subscribers), you tin can sign up for the YouTube Partner Program, which volition enable yous to connect your YouTube business relationship to a Google AdSense account.

It's pretty elementary: YouTube volition run an ad earlier or during your video and you get paid for the views. Withal, you'll need a significant corporeality of views to generate any kind of substantial income. Most YouTubers simply make $1-2 per 1,000 views.

3. Selling your own digital products

If ads are the easiest way to make money on YouTube, selling your ain products is the almost assisting. Take a await at Christian Mate Grab , who makes 6 figures selling LUTS and Lightroom presets!

The concept behind this monetization method is pretty simple.

1. Y'all create a digital product,
2. You open an online shop. ( Sellfy is pop amidst YouTubers)
3. Mention your product in YouTube videos and link to your store from the clarification.

No, we aren't kidding you lot. It'south that easy!

Digital products are great because they take about no beginning-up upper-case letter and are a passive source of income. Once created, it'll go along making money without any effort on your role.

Chris Ramsay is another YouTuber who does this successfully. A magician who has performed at hundreds of private and corporate events, Chris sells his magic tricks online through Sellfy every bit ane of his chief sources of income.

What type of digital products can you lot sell?

When information technology comes to what types of digital products y'all can sell, the possibilities are endless. If y'all tin think of information technology, chances are you lot tin sell it. Some popular digital product types include:

• • Software (website templates, plugins)

• • ebooks (workbooks, guides)

• • Photography products (stock photos, Lightroom presets)

• • Video (Movies, tutorials etc)

• • Digital fine art & graphics (fonts, icon bundles)

• Sound files ( drum kits, samples, stock music)

For a total listing of digital products you tin can sell, cheque out our post, " 101 Digital Products to Sell Online in 2018 ".

Where can y'all sell your products?

In that location are several due east-commerce stores you can choose from, but Sellfy is definitely one of the best options out at that place, especially if y'all're coming from a smaller YouTube aqueduct.

Sellfy is corking because it's a platform designed for Youtubers rather than spider web designers, so setting up a store is fairly like shooting fish in a barrel. The default storefront looks neat, so you don't accept to worry about additional tweaking, and you become started in minutes.

Additionally, you'll have access to unlimited bandwidth, and products so you can sell as many digital items as you want for one fixed monthly price. Even better, you receive coin instantly to your PayPal account the 2d someone buys something!

Y'all tin can cheque out more of Sellfy'southward features hither. We even offer a complimentary 14-mean solar day trial, which is a corking hazard-gratis style to see if the platform is right for you. Then you can cull one of 4 bachelor plans, including a costless one.

How to Sell with Sellfy on YouTube

When selling digital products through Sellfy, there are numerous ways to drive traffic from your YouTube channel to your eCommerce shop. You tin:

• • Add links in the description and comments
  • Add a custom link to your profile imprint
  • Use stop screens to link to your online shop
  • Use cards to bulldoze traffic to your site from YouTube

You can discover more information on how to sell on YouTube in our guide here.

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Source: https://blog.sellfy.com/sponsorships-for-youtubers/

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